Before you do any advertising free or paid you have to track your ads. You have to know where your traffic is coming from and also which ad copy is converting to leads or sales for you. This way if you posting to 20 free classifieds a day and only 2 of them are getting you traffic, you know that you don't have to waste your time with the other 18 and only concentrate on the traffic sites.
You also have to test all your ad copy because on free classified sites it is the copy that is going to make people click on your ad. If it is not that strong you will not get any traffic even if you post to a higher traffic website.
You need to first grab the readers attention with a strong catchy headline and make your ad very small just a couple of lines followed by your website URL.
For more info: www.nextconcept.com.sg
Thursday, February 11, 2010
Monday, February 1, 2010
Can We Overlook The Importance Of Marketing? - Part 2
The importance of marketing first lies in making new customers for the product. This is done by advertising the product as also giving samples of the new product. If the customer is satisfied with the product he will continue to buy it. But once he is not satisfied he would go to our competitors. So the importance of marketing is to find out such a strategy that we not only get customers but maintain them also.
The importance of marketing lies not just in getting customers, but also involves branding and sales. Creation of a brand is very important because its creation helps us get a good reputation and build a large group of customers. But the question lies that is just creation of a brand all that there is to marketing. Not at all, but the importance of marketing lies not only in the creation of a brand, but in continued efforts to maintain it too.
Some people are of the notion that marketing is just a very normal function. But capturing the market with a number of competitors is not very easy. The marketing people have to be very tactful and creative to capture the market. Marketing has started concentrating more on the views of the customers and their various choices. The importance in marketing lies in being customer-oriented than product oriented. Cater to the customer and you can win him forever and neglect him and lose him forever.
For more info: www.nextconcept.com.sg
The importance of marketing lies not just in getting customers, but also involves branding and sales. Creation of a brand is very important because its creation helps us get a good reputation and build a large group of customers. But the question lies that is just creation of a brand all that there is to marketing. Not at all, but the importance of marketing lies not only in the creation of a brand, but in continued efforts to maintain it too.
Some people are of the notion that marketing is just a very normal function. But capturing the market with a number of competitors is not very easy. The marketing people have to be very tactful and creative to capture the market. Marketing has started concentrating more on the views of the customers and their various choices. The importance in marketing lies in being customer-oriented than product oriented. Cater to the customer and you can win him forever and neglect him and lose him forever.
For more info: www.nextconcept.com.sg
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