Can We Overlook The Importance Of Marketing? - Part 2

The importance of marketing first lies in making new customers for the product. This is done by advertising the product as also giving samples of the new product. If the customer is satisfied with the product he will continue to buy it. But once he is not satisfied he would go to our competitors. So the importance of marketing is to find out such a strategy that we not only get customers but maintain them also.

The importance of marketing lies not just in getting customers, but also involves branding and sales. Creation of a brand is very important because its creation helps us get a good reputation and build a large group of customers. But the question lies that is just creation of a brand all that there is to marketing. Not at all, but the importance of marketing lies not only in the creation of a brand, but in continued efforts to maintain it too.

Some people are of the notion that marketing is just a very normal function. But capturing the market with a number of competitors is not very easy. The marketing people have to be very tactful and creative to capture the market. Marketing has started concentrating more on the views of the customers and their various choices. The importance in marketing lies in being customer-oriented than product oriented. Cater to the customer and you can win him forever and neglect him and lose him forever.

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