If you spend any amount of time on the Internet, then you have seen web banner advertising. Online banner advertising is perhaps the most attention-grabbing advertising form. If you are not sure what a banner ad is, simply go to your favourite site, and you will probably find one.
Web banner advertising appears as small, rectangular advertisments. They are usually created using HTML. You can find banner ads on just about every web page you visit. They usually are colorful and sometimes have animation.
The content and the appearance of banner ads varies, but the main goal of web banner advertisers is to get you to click on their ad, which then redirects you to their website. All banner ads are clickable, which means if you click on them with your mouse it will either redirect your browser to another site or open another browser window to take you to the site.
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