Marketing is a broad topic that covers a range of aspects, including advertising, public relations, sales, and promotions. People often confuse sales with marketing, when in fact the two are very different. The former involves getting a product or service into the market, promoting it, influencing behaviour, and encouraging sales. Sales are the actual transaction of getting a product or service into the hands of your customers.
Strategies in marketing have changed enormously since Jay Conrad Levinson introduced the guerilla concept over 20 years ago. Tactics that were considered radical then are almost main stream now. With so many messages bombarding the consumer in the marketplace today, it is now more difficult than ever to get your product noticed, so marketers have learned to be creative.
Companies without a marketing mindset are at a disadvantage in today's business world. Those who are still centered around their product, rather than their customers, are doomed to fail.
For more info: http://www.nextconcept.com.sg/
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